This gonna be debatable. I reckon that Facebook will last forever (eh… defined as “longer than foreseeable future”)! One of the great web phenomenons after Google should deservedly be Facebook. The speed and scale of its rise surprised many and it is still growing strong. Chapter 3 of the text book talks at length the power of the network and Facebook certainly exemplifies that (although I am still not entirely sure how to quantify such value).
The internet is an ever changing landscape. New products or solutions emerge from time to time and replaced the olds, reflecting not only the evolution of the technology but also the latest web culture and consumer habits. People network sites are not new, but My Space, Friendster etc etc have now all overtaken by Facebook. Question now is, if (and that’s a big if) Facebook would be overtaken by another application….
My bet is Facebook will be there at least in the foreseeable future. Its key advantage is the open application that spurs innovation and spread that makes Facebook practically encompasses all the latest, relevant applications (blogging, photos, IM, email, games etc), and more importantly, render Facebook self-adjusting to whatever latest needs and trends are.
Not too sure how this relates to Internet Marketing but surely people have started using Facebook as a mean of marketing and promotions (Oh yes Obama is up there too!). Perhaps the success of Facebook gives us a hint of how the next trend in internet development would look like: Successful application will have more comprehensive integrated functions than ever and marketing through internet, because of the availability all these social applications, will be more individually catered and targeted??!
Friday, 16 January 2009
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