How to advertise LBS as No.1 B-School on the net

Our school has been ranked by FT as joint-world no.1 B-school but as we all know, the popularity of our school (especially outside Europe) is much behind many of the top US schools.

In this digital edge, I feel that the school could have done much more in marketing itself more promonently on the internet (I am sure there are some forms of internet marketing being undertaken by LBS). Many prospective students would search the net as the first step of researching which B-school to go for, and it will be a huge mistake for LBS not to capitalize on this. As not many famous or top B-schools have started to aggresively market themselves in the net, this is an area where LBS could catch up or even lead!

Perhaps the school could start building up an online-marketing specialist team?? Tapping from what we have learned and discussed in the class, there are so many things that LBS can do. Start with more targeted pay search in Google, using the latest graphic ad offered by Yahoo, then build up profile in social websites like Facebook, Linked-In etc, brush up its profile on wikipedia, advertised through featured articles (like what IBM did lately), offer virtual tour on campus (and Windsor) and give virtual lecture for trial by prospective students??

Internet Marketing DIY: ebay

Many of us have bought things from ebay. It is a great place for internet shoppers for almost anythings, more so there are many "power sellers" that literally depend on ebay channels. However, not until you have sold something on ebay you could appreciate the many challenges that make your product sold. In my view, ebay is a very good place (and most convenient too) to practice what we learn in the class. To sell in ebay is similar to the Google challange, the key words that you choose, how attractive is the ad and the description of the products play a big part in the sale success.

Recently I listed 3 similar items for sale in ebay. 1st with low bid price and minimal description, 2nd with medium starting bid with standard description and the 3rd with high buy-now price but with very detailed description and more pictures etc. Guess what, the 3rd item was quickest sold!

Online Marketing: Check out some of the Pro!

Online marketing is not easy. You have to attract the traffic, entice surfers to stay on your page and hopefully they will read on whatever you put up there. Like we discussed in class, marketers resort to various tactics in prolonging the surfing on their sites by using attractive banner, interactive displays etc.

After taking up this course and learning more about the internet marketing, I start to appreciate the amount of efforts put in by online marketers. I am especially impressed by those marketers that try to sell you the "secret" solution, either for an interview, workout, or earn more money etc! Their sites are one of the most attractively constructed in my opinion and full with lively testimonies and convincing stories. Best of all, just when you want to move away from the site, a window pops up and offering you discount or clearly disguised live chat etc.

Check out the construction of this site: http://www.carboncopypro.com/

It is one of the better one I have seen. Their slogan is even more attractive: "At the end of the day, helping people grow and reach their potential is this company's mission. And PRO's goal: to create a group of at least 100 millionaires by 2012".

May be we don't have to look so hard for the full time job, just sign up with the site.......