How to advertise LBS as No.1 B-School on the net

Our school has been ranked by FT as joint-world no.1 B-school but as we all know, the popularity of our school (especially outside Europe) is much behind many of the top US schools.

In this digital edge, I feel that the school could have done much more in marketing itself more promonently on the internet (I am sure there are some forms of internet marketing being undertaken by LBS). Many prospective students would search the net as the first step of researching which B-school to go for, and it will be a huge mistake for LBS not to capitalize on this. As not many famous or top B-schools have started to aggresively market themselves in the net, this is an area where LBS could catch up or even lead!

Perhaps the school could start building up an online-marketing specialist team?? Tapping from what we have learned and discussed in the class, there are so many things that LBS can do. Start with more targeted pay search in Google, using the latest graphic ad offered by Yahoo, then build up profile in social websites like Facebook, Linked-In etc, brush up its profile on wikipedia, advertised through featured articles (like what IBM did lately), offer virtual tour on campus (and Windsor) and give virtual lecture for trial by prospective students??