Hey before I know it we are finishing the course very soon! As we have talked so much about the trillion potentials of internet throughout the couse, I saw this interesting debate on BBC "Have you say" section: "Is the internet making us stupid?"
Heavy internet use is replacing thinking according to a group of researchers. Is the web replacing serious thinking?Experts including Professor David Nicholas of University College London say that this leaves people unable to concentrate, learn and read books in the same way as previous generations. There are also fears that younger people are failing to learn the skills of deep reading and instead are too ready just to skip on to another web page. However, others including the Canadian researcher Don Tapscott claim that internet use enables people to exercise their brains.
Read the full article here:
http://news.bbc.co.uk/1/hi/programmes/analysis/7935725.stm
So you feel dumber or smarter, having just closed the Facebook page after checking out a few videos on YouTube??
Thursday, 12 March 2009
Sunday, 8 March 2009
Internet Marketing: Not just LBS MBAs, now even politicians are serious about it!
Thanks to Obama, now "political web campaign" is the polular choice for politicians.
After watching Obama running a successful campaign using technology to reach the masses, now Indian politicians are trying the tactic at home!
http://www.businessweek.com/globalbiz/content/mar2009/gb2009036_883317.htm?chan=globalbiz_asia+index+page_top+stories
It would be very interesting to see how well the new-edge web campaign gonna fetch in the world's biggest democracy.
But since internet and emails etc have been around for a while, what intrigued me is what took the politicians so long to realize the power of internet marketing.
After watching Obama running a successful campaign using technology to reach the masses, now Indian politicians are trying the tactic at home!
http://www.businessweek.com/globalbiz/content/mar2009/gb2009036_883317.htm?chan=globalbiz_asia+index+page_top+stories
It would be very interesting to see how well the new-edge web campaign gonna fetch in the world's biggest democracy.
But since internet and emails etc have been around for a while, what intrigued me is what took the politicians so long to realize the power of internet marketing.
Saturday, 28 February 2009
How to advertise LBS as No.1 B-School on the net
Our school has been ranked by FT as joint-world no.1 B-school but as we all know, the popularity of our school (especially outside Europe) is much behind many of the top US schools.
In this digital edge, I feel that the school could have done much more in marketing itself more promonently on the internet (I am sure there are some forms of internet marketing being undertaken by LBS). Many prospective students would search the net as the first step of researching which B-school to go for, and it will be a huge mistake for LBS not to capitalize on this. As not many famous or top B-schools have started to aggresively market themselves in the net, this is an area where LBS could catch up or even lead!
Perhaps the school could start building up an online-marketing specialist team?? Tapping from what we have learned and discussed in the class, there are so many things that LBS can do. Start with more targeted pay search in Google, using the latest graphic ad offered by Yahoo, then build up profile in social websites like Facebook, Linked-In etc, brush up its profile on wikipedia, advertised through featured articles (like what IBM did lately), offer virtual tour on campus (and Windsor) and give virtual lecture for trial by prospective students??
In this digital edge, I feel that the school could have done much more in marketing itself more promonently on the internet (I am sure there are some forms of internet marketing being undertaken by LBS). Many prospective students would search the net as the first step of researching which B-school to go for, and it will be a huge mistake for LBS not to capitalize on this. As not many famous or top B-schools have started to aggresively market themselves in the net, this is an area where LBS could catch up or even lead!
Perhaps the school could start building up an online-marketing specialist team?? Tapping from what we have learned and discussed in the class, there are so many things that LBS can do. Start with more targeted pay search in Google, using the latest graphic ad offered by Yahoo, then build up profile in social websites like Facebook, Linked-In etc, brush up its profile on wikipedia, advertised through featured articles (like what IBM did lately), offer virtual tour on campus (and Windsor) and give virtual lecture for trial by prospective students??
Sunday, 22 February 2009
Internet Marketing DIY: ebay
Many of us have bought things from ebay. It is a great place for internet shoppers for almost anythings, more so there are many "power sellers" that literally depend on ebay channels. However, not until you have sold something on ebay you could appreciate the many challenges that make your product sold. In my view, ebay is a very good place (and most convenient too) to practice what we learn in the class. To sell in ebay is similar to the Google challange, the key words that you choose, how attractive is the ad and the description of the products play a big part in the sale success.
Recently I listed 3 similar items for sale in ebay. 1st with low bid price and minimal description, 2nd with medium starting bid with standard description and the 3rd with high buy-now price but with very detailed description and more pictures etc. Guess what, the 3rd item was quickest sold!
Recently I listed 3 similar items for sale in ebay. 1st with low bid price and minimal description, 2nd with medium starting bid with standard description and the 3rd with high buy-now price but with very detailed description and more pictures etc. Guess what, the 3rd item was quickest sold!
Wednesday, 11 February 2009
Online Marketing: Check out some of the Pro!
Online marketing is not easy. You have to attract the traffic, entice surfers to stay on your page and hopefully they will read on whatever you put up there. Like we discussed in class, marketers resort to various tactics in prolonging the surfing on their sites by using attractive banner, interactive displays etc.
After taking up this course and learning more about the internet marketing, I start to appreciate the amount of efforts put in by online marketers. I am especially impressed by those marketers that try to sell you the "secret" solution, either for an interview, workout, or earn more money etc! Their sites are one of the most attractively constructed in my opinion and full with lively testimonies and convincing stories. Best of all, just when you want to move away from the site, a window pops up and offering you discount or clearly disguised live chat etc.
Check out the construction of this site: http://www.carboncopypro.com/
It is one of the better one I have seen. Their slogan is even more attractive: "At the end of the day, helping people grow and reach their potential is this company's mission. And PRO's goal: to create a group of at least 100 millionaires by 2012".
May be we don't have to look so hard for the full time job, just sign up with the site.......
After taking up this course and learning more about the internet marketing, I start to appreciate the amount of efforts put in by online marketers. I am especially impressed by those marketers that try to sell you the "secret" solution, either for an interview, workout, or earn more money etc! Their sites are one of the most attractively constructed in my opinion and full with lively testimonies and convincing stories. Best of all, just when you want to move away from the site, a window pops up and offering you discount or clearly disguised live chat etc.
Check out the construction of this site: http://www.carboncopypro.com/
It is one of the better one I have seen. Their slogan is even more attractive: "At the end of the day, helping people grow and reach their potential is this company's mission. And PRO's goal: to create a group of at least 100 millionaires by 2012".
May be we don't have to look so hard for the full time job, just sign up with the site.......
Saturday, 31 January 2009
'Human error' hits Google search: We have a "black swan"
http://news.bbc.co.uk/1/hi/technology/7862840.stm
Despite all the safeguards and most advanced algorithems, unexpected simple human error jeopardized Google service for 40 minutes!
Classic Black Swan event!
Despite all the safeguards and most advanced algorithems, unexpected simple human error jeopardized Google service for 40 minutes!
Classic Black Swan event!
Wednesday, 28 January 2009
Has Yahoo’s initial success bred Google’s subsequent legacy?
Google’s phenomenal success in the search and ad business is widely acknowledged and talked about. Personally I enjoyed very much in the last class listening the many interesting topics that were delivered by Simon of Google.
Although Google is undisputedly the #1 search engine and perhaps the most profitable net business , I wonder to what extent the success of Google is due to Yahoo? We know that there are major differences in the search methodology between Yahoo and Google. Yahoo basically organizes the generic search results where Google optimizes the search relevance. But the question is: Would Google see the importance of search relevance had Yahoo not succeeded in the initial search business? Had Google be the first to popularize the search business, may be Yahoo is the one today that optimizing the search results like what Google does??
That raises an interesting question: In the net business models at least, is it good to be the pioneer or follower? Obviously there are many arguments in favor of either one and it is hard to say which one is actually better. Personally I more inclined to become the follower. The reason is simple: in the increasingly competitive web space, thousands of new ideas flourish and disappear everyday. It is very difficult to hit the right start-up idea but it is relatively easier to follow, and to optimize the idea of the pioneer. Of course you may argue that the successful pioneer would have already accumulated certain mass traffic etc and it would be too late to follow, granted. But yet again we see many successful examples such as eBay, Dell model and arguably Google.
So between pioneer or follower, what’s your choice?
Although Google is undisputedly the #1 search engine and perhaps the most profitable net business , I wonder to what extent the success of Google is due to Yahoo? We know that there are major differences in the search methodology between Yahoo and Google. Yahoo basically organizes the generic search results where Google optimizes the search relevance. But the question is: Would Google see the importance of search relevance had Yahoo not succeeded in the initial search business? Had Google be the first to popularize the search business, may be Yahoo is the one today that optimizing the search results like what Google does??
That raises an interesting question: In the net business models at least, is it good to be the pioneer or follower? Obviously there are many arguments in favor of either one and it is hard to say which one is actually better. Personally I more inclined to become the follower. The reason is simple: in the increasingly competitive web space, thousands of new ideas flourish and disappear everyday. It is very difficult to hit the right start-up idea but it is relatively easier to follow, and to optimize the idea of the pioneer. Of course you may argue that the successful pioneer would have already accumulated certain mass traffic etc and it would be too late to follow, granted. But yet again we see many successful examples such as eBay, Dell model and arguably Google.
So between pioneer or follower, what’s your choice?
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